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Written by Jocelyn Lin, Creative Director & AJ Leale, Sr. Director eCommerce
Consumers around the world use the internet to search for, compare, and learn about products before making a purchase decision. Seldom do consumers go to one site and immediately buy what they’re looking for.
Unless they have strong brand loyalty or trust a certain site for its products and pricing (the Amazon Effect), they comparison shop.
Mobile users are highly goal-oriented. There are 6.8 billion mobile users in 2019 and are estimated to increase in the coming years.
Written by AJ Leale, Sr. Director eCommerce
Conversion is one of the most important metrics you’ll need to keep an eye on as you plan on building your business and increasing revenue.
However, conversion doesn’t just happen. It requires certain optimization and continuous monitoring.
Here are the best practices for eCommerce checkout that are guaranteed to increase conversions and boost sales.
Offer a one-page checkout to streamline and speed up your order process.
Written by AJ Leale, Sr. Director eCommerce
Recently, a retail brand managed to add $300M in online revenue, a net increase of 45%! All it took was just one simple tweak to their website – they let users buy as a guest, without having to register. Many companies create similar barriers that prevent, or deter customers from buying on their online store.
Stop wasting millions in sales by implementing some of these six quick wins that can increase the conversion rate of your company’s ecommerce store.
Written by AJ Leale, Sr. Director eCommerce
Mobile shopping has made customers pickier than ever. Almost 40 percent of customers will drop off the website if they find its design unattractive or its interface confusing.
A good UX design will spark dopamine in the brains of your customers and make them more likely to trust the brand.
These UX principles will keep online customers happy and eCommerce revenue growing:
Purely brick-and-mortar retail is quickly becoming the exception, not the rule. A growing number of customers have embraced the convenience of online stores, which allow them to compare products and make buying decisions in minutes instead of having to visit multiple physical stores. 81 percent of millennials use mobile devices for daily product research. In response to these trends, retailers are attempting to stimulate sales by adopting eCommerce and expanding to other channels.
According to Gartner, by 2020 over 80 percent of customer interactions will be handled by artificial intelligence.
Giants like Amazon, Alibaba, eBay, and Rakuten already use AI for their eCommerce efforts.
Three key elements of AI: data mining, machine learning (ML), and natural language processing (NLP) will help businesses increase their revenue and efficiency by completely eliminating repetitive tasks and allowing for more creativity.
A survey done by the Retail Touch Points reported that 81 percent of retailers will start using unified commerce platforms by the end of 2020.
Many retailers, especially small and mid-size businesses, have a hard time competing with giants like Amazon. However, one of the most powerful ways to distinguish themselves is through personalization and unified commerce experiences.
Written by AJ Leale, Sr. Director eCommerce
New trends and technologies continue emerging, and lately, there has been more frequent attention to one of the biggest trends in e-commerce – the use of headless architecture.
In this post, we dive a bit deeper into what headless commerce is, and some of the advantages to taking this approach.