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Your challenge

Fragmented and siloed data from internal and external sources must be unified to enhance the customer journey

One of the core challenges for organizations today is the need to unity fragmented and siloed data from internal and external 3rd party applications. While the customers engagement path includes multiple touchpoints, often these touchpoints are disintegrated with each other. This makes it difficult to map the customers' complete journey and create a 360° customer-view. However, the right CDP solution resolves these challenges, allowing you to understand your customers better.

Our CDP Expertise

Our CDP consultancy team specializes in tackling challenges faced by modern organizations in terms of Implementing a customer-interaction-based approach that enhance customer satisfaction.

Here are some of the key attributes of a well-designed and thought-out CDP strategy

Data ingestion

Ingest transactional, behavioral and 3rd party customer data from multiple internal & external data sources using pre-built connectors or a rapid integration framework.

Data cleansing & unification

Utilize pre-built customizable rules for data cleansing and de-duplication to generate trustworthy golden records.

Advanced analytics

Activate unified customer data with pre-built ML models, custom KPIs, & advanced metrics to generate CLTV, customer segmentation, propensity models, and more.