Case study: Omnichannel commerce at Mattress Firm

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Drupal\dxpr_builder\Service\DxprBuilderService->loadCmsElement(Array, '', Array, Object) (Line: 1250)
Drupal\dxpr_builder\Service\DxprBuilderService->parseDocumentForCmsElements(Object, Array) (Line: 1085)
Drupal\dxpr_builder\Service\DxprBuilderService->parseForContent(Array, ) (Line: 333)
Drupal\dxpr_builder\Service\DxprBuilderService->updateHtml('<a data-cke-saved-href="/search" href="/search"></a><a class="az-button-content btn btn-primary btn-block" draggable="false" data-cke-saved-href="/contact-us" href="/contact-us" role="button">Let's Talk </a><ul class="language-switcher-language-url"><li><a draggable="false" data-cke-saved-href="/en-UKI" href="/en-UKI">United Kingdom</a></li><li><a draggable="false" data-cke-saved-href="/de" href="/de">DACH</a></li></ul>', ) (Line: 466)
Drupal\dxpr_builder\Plugin\Field\FieldFormatter\DxprBuilderFormatter->viewElements(Object, 'en') (Line: 91)
Drupal\Core\Field\FormatterBase->view(Object, 'en') (Line: 268)
Drupal\Core\Entity\Entity\EntityViewDisplay->buildMultiple(Array) (Line: 339)
Drupal\Core\Entity\EntityViewBuilder->buildComponents(Array, Array, Array, 'full') (Line: 281)
Drupal\Core\Entity\EntityViewBuilder->buildMultiple(Array) (Line: 36)
Drupal\block_content\BlockContentViewBuilder->viewMultiple(Array, 'full', NULL) (Line: 24)
Drupal\block_content\BlockContentViewBuilder->view(Object, 'full') (Line: 189)
Drupal\block_content\Plugin\Block\BlockContentBlock->build() (Line: 171)
Drupal\block\BlockViewBuilder::preRender(Array)
call_user_func_array('Drupal\block\BlockViewBuilder::preRender', Array) (Line: 111)
Drupal\Core\Render\Renderer->doTrustedCallback('Drupal\block\BlockViewBuilder::preRender', Array, 'Render #pre_render callbacks must be methods of a class that implements \Drupal\Core\Security\TrustedCallbackInterface or be an anonymous function. The callback was %s. See https://www.drupal.org/node/2966725', 'exception', 'Drupal\Core\Render\Element\RenderCallbackInterface') (Line: 859)
Drupal\Core\Render\Renderer->doCallback('#pre_render', 'Drupal\block\BlockViewBuilder::preRender', Array) (Line: 421)
Drupal\Core\Render\Renderer->doRender(Array) (Line: 493)
Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 240)
Drupal\Core\Render\Renderer->render(Array) (Line: 475)
Drupal\Core\Template\TwigExtension->escapeFilter(Object, Array, 'html', NULL, 1) (Line: 92)
__TwigTemplate_bd317ee531f8f4d48918a95a47930c87->doDisplay(Array, Array) (Line: 394)
Twig\Template->displayWithErrorHandling(Array, Array) (Line: 367)
Twig\Template->display(Array) (Line: 379)
Twig\Template->render(Array) (Line: 38)
Twig\TemplateWrapper->render(Array) (Line: 39)
twig_render_template('themes/custom/visionet/templates/page.html.twig', Array) (Line: 348)
Drupal\Core\Theme\ThemeManager->render('page', Array) (Line: 480)
Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 240)
Drupal\Core\Render\Renderer->render(Array) (Line: 475)
Drupal\Core\Template\TwigExtension->escapeFilter(Object, Array, 'html', NULL, 1) (Line: 124)
__TwigTemplate_14a01c6ebb3394160545ed3d8d84ecaf->doDisplay(Array, Array) (Line: 394)
Twig\Template->displayWithErrorHandling(Array, Array) (Line: 367)
Twig\Template->display(Array) (Line: 379)
Twig\Template->render(Array) (Line: 38)
Twig\TemplateWrapper->render(Array) (Line: 39)
twig_render_template('themes/custom/visionet/templates/layout/html.html.twig', Array) (Line: 348)
Drupal\Core\Theme\ThemeManager->render('html', Array) (Line: 480)
Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 240)
Drupal\Core\Render\Renderer->render(Array) (Line: 158)
Drupal\Core\Render\MainContent\HtmlRenderer->Drupal\Core\Render\MainContent\{closure}() (Line: 627)
Drupal\Core\Render\Renderer->executeInRenderContext(Object, Object) (Line: 153)
Drupal\Core\Render\MainContent\HtmlRenderer->renderResponse(Array, Object, Object) (Line: 90)
Drupal\Core\EventSubscriber\MainContentViewSubscriber->onViewRenderArray(Object, 'kernel.view', Object)
call_user_func(Array, Object, 'kernel.view', Object) (Line: 111)
Drupal\Component\EventDispatcher\ContainerAwareEventDispatcher->dispatch(Object, 'kernel.view') (Line: 186)
Symfony\Component\HttpKernel\HttpKernel->handleRaw(Object, 1) (Line: 76)
Symfony\Component\HttpKernel\HttpKernel->handle(Object, 1, 1) (Line: 58)
Drupal\Core\StackMiddleware\Session->handle(Object, 1, 1) (Line: 48)
Drupal\Core\StackMiddleware\KernelPreHandle->handle(Object, 1, 1) (Line: 28)
Drupal\Core\StackMiddleware\ContentLength->handle(Object, 1, 1) (Line: 32)
Drupal\big_pipe\StackMiddleware\ContentLength->handle(Object, 1, 1) (Line: 191)
Drupal\page_cache\StackMiddleware\PageCache->fetch(Object, 1, 1) (Line: 128)
Drupal\page_cache\StackMiddleware\PageCache->lookup(Object, 1, 1) (Line: 82)
Drupal\page_cache\StackMiddleware\PageCache->handle(Object, 1, 1) (Line: 48)
Drupal\Core\StackMiddleware\ReverseProxyMiddleware->handle(Object, 1, 1) (Line: 51)
Drupal\Core\StackMiddleware\NegotiationMiddleware->handle(Object, 1, 1) (Line: 36)
Drupal\Core\StackMiddleware\AjaxPageState->handle(Object, 1, 1) (Line: 51)
Drupal\Core\StackMiddleware\StackedHttpKernel->handle(Object, 1, 1) (Line: 704)
Drupal\Core\DrupalKernel->handle(Object) (Line: 19)

Warning: Undefined array key "type" in Drupal\dxpr_builder\Service\DxprBuilderService->loadCmsElement() (line 617 of modules/contrib/dxpr_builder/src/Service/DxprBuilderService.php).

Drupal\dxpr_builder\Service\DxprBuilderService->loadCmsElement(Array, '', Array, Object) (Line: 1250)
Drupal\dxpr_builder\Service\DxprBuilderService->parseDocumentForCmsElements(Object, Array) (Line: 1085)
Drupal\dxpr_builder\Service\DxprBuilderService->parseForContent(Array, ) (Line: 333)
Drupal\dxpr_builder\Service\DxprBuilderService->updateHtml('<a data-cke-saved-href="/search" href="/search"></a><a class="az-button-content btn btn-primary btn-block" draggable="false" data-cke-saved-href="/contact-us" href="/contact-us" role="button">Let's Talk </a><ul class="language-switcher-language-url"><li><a draggable="false" data-cke-saved-href="/en-UKI" href="/en-UKI">United Kingdom</a></li><li><a draggable="false" data-cke-saved-href="/de" href="/de">DACH</a></li></ul>', ) (Line: 466)
Drupal\dxpr_builder\Plugin\Field\FieldFormatter\DxprBuilderFormatter->viewElements(Object, 'en') (Line: 91)
Drupal\Core\Field\FormatterBase->view(Object, 'en') (Line: 268)
Drupal\Core\Entity\Entity\EntityViewDisplay->buildMultiple(Array) (Line: 339)
Drupal\Core\Entity\EntityViewBuilder->buildComponents(Array, Array, Array, 'full') (Line: 281)
Drupal\Core\Entity\EntityViewBuilder->buildMultiple(Array) (Line: 36)
Drupal\block_content\BlockContentViewBuilder->viewMultiple(Array, 'full', NULL) (Line: 24)
Drupal\block_content\BlockContentViewBuilder->view(Object, 'full') (Line: 189)
Drupal\block_content\Plugin\Block\BlockContentBlock->build() (Line: 171)
Drupal\block\BlockViewBuilder::preRender(Array)
call_user_func_array('Drupal\block\BlockViewBuilder::preRender', Array) (Line: 111)
Drupal\Core\Render\Renderer->doTrustedCallback('Drupal\block\BlockViewBuilder::preRender', Array, 'Render #pre_render callbacks must be methods of a class that implements \Drupal\Core\Security\TrustedCallbackInterface or be an anonymous function. The callback was %s. See https://www.drupal.org/node/2966725', 'exception', 'Drupal\Core\Render\Element\RenderCallbackInterface') (Line: 859)
Drupal\Core\Render\Renderer->doCallback('#pre_render', 'Drupal\block\BlockViewBuilder::preRender', Array) (Line: 421)
Drupal\Core\Render\Renderer->doRender(Array) (Line: 493)
Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 240)
Drupal\Core\Render\Renderer->render(Array) (Line: 475)
Drupal\Core\Template\TwigExtension->escapeFilter(Object, Array, 'html', NULL, 1) (Line: 92)
__TwigTemplate_bd317ee531f8f4d48918a95a47930c87->doDisplay(Array, Array) (Line: 394)
Twig\Template->displayWithErrorHandling(Array, Array) (Line: 367)
Twig\Template->display(Array) (Line: 379)
Twig\Template->render(Array) (Line: 38)
Twig\TemplateWrapper->render(Array) (Line: 39)
twig_render_template('themes/custom/visionet/templates/page.html.twig', Array) (Line: 348)
Drupal\Core\Theme\ThemeManager->render('page', Array) (Line: 480)
Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 240)
Drupal\Core\Render\Renderer->render(Array) (Line: 475)
Drupal\Core\Template\TwigExtension->escapeFilter(Object, Array, 'html', NULL, 1) (Line: 124)
__TwigTemplate_14a01c6ebb3394160545ed3d8d84ecaf->doDisplay(Array, Array) (Line: 394)
Twig\Template->displayWithErrorHandling(Array, Array) (Line: 367)
Twig\Template->display(Array) (Line: 379)
Twig\Template->render(Array) (Line: 38)
Twig\TemplateWrapper->render(Array) (Line: 39)
twig_render_template('themes/custom/visionet/templates/layout/html.html.twig', Array) (Line: 348)
Drupal\Core\Theme\ThemeManager->render('html', Array) (Line: 480)
Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 240)
Drupal\Core\Render\Renderer->render(Array) (Line: 158)
Drupal\Core\Render\MainContent\HtmlRenderer->Drupal\Core\Render\MainContent\{closure}() (Line: 627)
Drupal\Core\Render\Renderer->executeInRenderContext(Object, Object) (Line: 153)
Drupal\Core\Render\MainContent\HtmlRenderer->renderResponse(Array, Object, Object) (Line: 90)
Drupal\Core\EventSubscriber\MainContentViewSubscriber->onViewRenderArray(Object, 'kernel.view', Object)
call_user_func(Array, Object, 'kernel.view', Object) (Line: 111)
Drupal\Component\EventDispatcher\ContainerAwareEventDispatcher->dispatch(Object, 'kernel.view') (Line: 186)
Symfony\Component\HttpKernel\HttpKernel->handleRaw(Object, 1) (Line: 76)
Symfony\Component\HttpKernel\HttpKernel->handle(Object, 1, 1) (Line: 58)
Drupal\Core\StackMiddleware\Session->handle(Object, 1, 1) (Line: 48)
Drupal\Core\StackMiddleware\KernelPreHandle->handle(Object, 1, 1) (Line: 28)
Drupal\Core\StackMiddleware\ContentLength->handle(Object, 1, 1) (Line: 32)
Drupal\big_pipe\StackMiddleware\ContentLength->handle(Object, 1, 1) (Line: 191)
Drupal\page_cache\StackMiddleware\PageCache->fetch(Object, 1, 1) (Line: 128)
Drupal\page_cache\StackMiddleware\PageCache->lookup(Object, 1, 1) (Line: 82)
Drupal\page_cache\StackMiddleware\PageCache->handle(Object, 1, 1) (Line: 48)
Drupal\Core\StackMiddleware\ReverseProxyMiddleware->handle(Object, 1, 1) (Line: 51)
Drupal\Core\StackMiddleware\NegotiationMiddleware->handle(Object, 1, 1) (Line: 36)
Drupal\Core\StackMiddleware\AjaxPageState->handle(Object, 1, 1) (Line: 51)
Drupal\Core\StackMiddleware\StackedHttpKernel->handle(Object, 1, 1) (Line: 704)
Drupal\Core\DrupalKernel->handle(Object) (Line: 19)

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Visionet completely revamped Mattress Firm’s BI platform, deployed a sales forecasting and demand planning solution powered by machine learning, built in-store customer experience apps, and enhanced their financial tools.

Challenges

Mattress Firm is America’s largest specialty mattress and bedding retailer with over 3,500 company-operated and franchised stores across 49 states. They aimed to differentiate their brand by creating a unique customer experience with a large selection of high-quality bedding products, competitive pricing, and knowledgeable, well-trained sales associates. They needed a scalable solution that would help them increase traffic, conversion, and operational visibility, and deliver a consistent brand experience, both online and offline.

Solution

To optimize Mattress Firm’s retail and eCommerce operations, Visionet enabled omnichannel retail using PartnerLinQ – Connector for Commerce, our intelligent integration solution for Microsoft Dynamics AX 2012. We also designed and deployed a brand-new eCommerce website while enhancing their existing Salesforce Commerce Cloud websites. We helped Mattress Firm launch multiple cross-channel features, including quote, wish list, available to promise, and buy online, pick up in-store (BOPIS), and assisted in the launch of additional brands using a master architecture that ensured rapid time to market.

Visionet completely revamped Mattress Firm’s BI platform and deployed a sales forecasting and demand planning solution powered by machine learning. We also built specialized in-store customer experience applications and implemented several key enhancements to their financial system in Dynamics AX.

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Apparel & Footwear

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1 min read

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Mattress Firm optimizes retail and ecommerce operations through omnichannel enablement

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