E-Commerce Resilience: Strengthening Salesforce Commerce Cloud Strategies with a Center of Excellence

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In the dynamic digital environment, businesses must remain agile and adaptive, particularly in the rapidly changing e-commerce sector. Constant shifts in consumer behavior and technological advancements make it crucial for businesses to have a robust Salesforce Commerce Cloud Center of Excellence (CoE) in place, which can significantly contribute to boosting your e-commerce business.

CPO Revamps eCommerce and User Experience

CPO, a leading U.S. tool retailer, sought Visionet’s expertise to create a more engaging and profitable online shopping experience through Salesforce technology.

Challenges

CPO's eCommerce site, based on an outdated platform, struggled with poor user experience, limited customer engagement, and low visibility into performance metrics. The site’s structure primarily served shoppers who knew exactly what they needed, while the understaffed eCommerce team was stretched thin, unable to focus on strategic improvements or optimize for SEO.

A Leading Women's Apparel, Accessories, And Home Décor Retailer Organically Improves Its Growth Indicators

Client 

A leading fashion apparel brand sought to enhance its eCommerce presence by reinventing its sitewide user experience. Their outdated legacy email tools and inefficient marketing platforms hindered their ability to engage unique customer segments, personalize campaigns, and optimize digital performance, leading to increased integration costs and higher bounce rates. 

Key to Streamlined B2B Supply Chain Management in Commerce

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Supply chain management is a critical component of B2B commerce, and businesses must streamline their operations to stay ahead of the game. With the advent of modern technology, B2B supply chain management has become easier than ever before, and Dynamics 365 Supply Chain Management tools is one such solution. 

In this blog post, we’ll explore how an efficient supply chain can help businesses streamline their operations and stay ahead of the competition.

Europe's Major Department Store Launches E-commerce on Salesforce Commerce Cloud in 6 Weeks Amid COVID-19

Client 

A leading European department store with over 40,000 daily visitors and 380,000+ products relied entirely on brick-and-mortar sales. With no digital presence, COVID-19 closures put its revenue at risk. 

Challenges 

Store shutdowns halted sales, leaving no way to engage customers or clear inventory. Urgently needing an eCommerce platform, the client required a fully functional digital storefront within six weeks to maintain operations. 

Revamping eCommerce Experience for Rebecca Taylor

Visionet improved Rebecca Taylor's eCommerce experience by revamping the "customer stories" feature, which enabled merchandisers to boost social engagement. An AI-driven product recommendation engine was also implemented to enhance cross-selling opportunities.

Challenges

Rebecca Taylor is a womenswear brand inspired by beauty in the everyday. Rebecca Taylor reached out to Visionet to help unify their customer experience across different sales channels, including eCommerce.

Is your business ready for the future of commerce?

Is your business ready for the future of commerce? 

In today’s fast-paced digital landscape, traditional e-commerce alone won’t keep you ahead. To stay competitive, businesses must embrace new channels that offer seamless, engaging, and personalized customer experiences. Discover how your brand can thrive by integrating social and conversational commerce into your strategy. 

Digital Marketing And Branding Services

As companies across the world continue to grapple with the ever-changing global business environment and the challenges of digital transformation to gain a competitive edge, the role of Digital Marketing and Branding has become more vital than ever. Businesses are now facing increased competition and one of the major things contributing to this competition is the ever changing consumer behavior.

 

The online realm has gotten extremely competitive and now businesses are investing towards building brands and maintaining online presence.

 

Are Repeat Customers Truly More Beneficial for Your Business?

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The quality of a business’s customers determines everything from its valuation to its longevity. CMOs and marketing experts can’t stress this enough. In recent times, we have started seeing a shift from standard revenue metrics to customer-centric metrics to evaluate companies. Customer metrics can be broken down into three broad categories: acquisition, retention, and quality (which is AOV for a customer along with several average customer orders or average customer revenue).

Retail Analytics Solution Implementation Case Study

Client 

A top fashion retailer, with 45 local stores and 15 international locations, is known for its record-breaking promotions and high footfall.  

Challenges 

The client’s decentralized data systems caused reporting delays, inconsistencies, and limited cross-functional visibility. To enable real-time reporting and smarter decision-making, the retailer needed a centralized platform to consolidate data, track KPIs, and improve operational efficiency.