If the goal is reaching customers in all corners of the world, with bespoke content in multiple native languages and in a culturally sensitive way, retailers need to go beyond the basics of website personalization.
In a dynamic industry like eCommerce, it is critical to constantly look for ways to innovate faster, provide seamless customer experience, be more cost-effective, and to predict customers’ needs. Integrations between different systems (between ERP and eCommerce, for example) often present challenges in achieving such agility and it is hard to obtain 360-degree customer focus.
Microsoft is evolving Dynamics 365 Retail platform to include native and fully integrated e-Commerce channel. It would enable retailers to achieve:
Written by AJ Leale, Sr. Director eCommerce
Holidays are a time for everyone to eat, drink, be merry, and relax — everyone except for marketers and eCommerce retailers, that is!
The rush to keep conversions high in Q4 starts to hit earlier and earlier every year, and it is crucial to have a rock-solid plan that won’t fail you.
Learn how to outrun the competition with the help of timely, comprehensive holiday eCommerce campaigns and preparations.
Written by AJ Leale, Sr. Director eCommerce
With the holidays approaching at avalanche speed, it’s time to amp up your eCommerce websites and selling strategies to take advantage of all that natural momentum.
Almost every retailer out there plans to slash prices when the time comes, and growing competition makes it necessary to develop a good holiday deal strategy.
Here we’ll provide you with the various types of deals you can use to attract holiday shoppers, along with tips on using them wisely!
Written by AJ Leale, Sr. Director eCommerce
The Q4 period is tightly packed with opportunities for drastically increasing the revenue. It is the season of gifting and every retailer does everything in their power to make the customers pick their stores for holiday shopping.
The competition gets rampant – and exceptional content may help with driving the customers your way.
With that in mind, we have compiled this list of tips to help you create the best holiday content ever – and how to create a spotless holiday content strategy for 2019.
Written by AJ Leale, Sr. Director eCommerce
As holiday eCommerce sales reach new heights every year, be sure to take a slice of that huge
pie for yourself!
Using your Social Media profiles yields amazing results and increases the sales like never before, but only if you do it right. Keep reading for easy instructions you can implement this very hour.
To run a successful business, you must to listen to your customers and address their demands. Customers expect consistent interactions across channels; they appreciate the ability to track orders across all available points of interaction. In other words, customers are looking for an omnichannel experience. Unifying Magento Commerce and Microsoft Dynamics 365 is a great way to deliver such an experience.
Finding ways to increase conversion rates remains the largest daily task of people in the eCommerce sphere.
Market research, targeting the right sort of crowd, creating an attractive offer that stands out – a ton of work has to be done.
In addition to that, developers need to create a store that works flawlessly at any time of the day, in good and bad conditions. More and more of them have turned to creating Magento stores – which proved to be an ideal solution for forward-thinking eCommerce businesses.
Written by AJ Leale, Sr. Director eCommerce
Most retailers are focused on improving their cart abandonment rate. And rightly so. With the cart abandonment rate at about 75 percent, it is important for retailers to minimize this problem.
If your brand suffers from this exact problem, there is something in your checkout process that causes ready-to-buy customers to leave without finalizing the purchase.
In this post, we’ll examine the best practices for improving the guest checkout process while minimizing the risk of losing customers.
Written by AJ Leale, Sr. Director eCommerce
An eCommerce study done by the NN Group found that 20% of purchase failures are potentially a result of missing or confusing product information.