Europe’s second-largest luxury department store partnered with Visionet to build a resilient eCommerce presence amid the COVID-19 pandemic, enabling continued customer engagement and restoring revenue streams.
Challenges
With physical stores closed due to COVID-19, the retailer faced a complete loss of in-store revenue and needed a way to re-engage customers digitally. They required a rapid launch of a robust eCommerce platform within six weeks to avoid long-term revenue impact and to maintain customer connections.
Solution
Visionet’s Salesforce experts swiftly implemented Salesforce Commerce Cloud, utilizing SFRA (Storefront Reference Architecture) to launch the eCommerce site in record time. Integrating with the store’s OMS through PartnerLinQ, Visionet provided seamless order fulfillment, ensuring continuity of service. Enhanced with premium UI/UX features and pre-built libraries, the new platform enabled a highly personalized shopping experience, catering to luxury buyers’ preferences. The result was a high-performing digital storefront that allowed the retailer to maintain customer engagement and adapt to new consumer needs across digital channels.
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