Enabling Omnichannel Customer Experience

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Drupal\dxpr_builder\Service\DxprBuilderService->loadCmsElement(Array, '', Array, Object) (Line: 1250)
Drupal\dxpr_builder\Service\DxprBuilderService->parseDocumentForCmsElements(Object, Array) (Line: 1085)
Drupal\dxpr_builder\Service\DxprBuilderService->parseForContent(Array, ) (Line: 333)
Drupal\dxpr_builder\Service\DxprBuilderService->updateHtml('<a data-cke-saved-href="/search" href="/search"></a><a class="az-button-content btn btn-primary btn-block" draggable="false" data-cke-saved-href="/contact-us" href="/contact-us" role="button">Let's Talk </a><ul class="language-switcher-language-url"><li><a draggable="false" data-cke-saved-href="/en-UKI" href="/en-UKI">United Kingdom</a></li><li><a draggable="false" data-cke-saved-href="/de" href="/de">DACH</a></li></ul>', ) (Line: 466)
Drupal\dxpr_builder\Plugin\Field\FieldFormatter\DxprBuilderFormatter->viewElements(Object, 'en') (Line: 91)
Drupal\Core\Field\FormatterBase->view(Object, 'en') (Line: 268)
Drupal\Core\Entity\Entity\EntityViewDisplay->buildMultiple(Array) (Line: 339)
Drupal\Core\Entity\EntityViewBuilder->buildComponents(Array, Array, Array, 'full') (Line: 281)
Drupal\Core\Entity\EntityViewBuilder->buildMultiple(Array) (Line: 36)
Drupal\block_content\BlockContentViewBuilder->viewMultiple(Array, 'full', NULL) (Line: 24)
Drupal\block_content\BlockContentViewBuilder->view(Object, 'full') (Line: 189)
Drupal\block_content\Plugin\Block\BlockContentBlock->build() (Line: 171)
Drupal\block\BlockViewBuilder::preRender(Array)
call_user_func_array('Drupal\block\BlockViewBuilder::preRender', Array) (Line: 111)
Drupal\Core\Render\Renderer->doTrustedCallback('Drupal\block\BlockViewBuilder::preRender', Array, 'Render #pre_render callbacks must be methods of a class that implements \Drupal\Core\Security\TrustedCallbackInterface or be an anonymous function. The callback was %s. See https://www.drupal.org/node/2966725', 'exception', 'Drupal\Core\Render\Element\RenderCallbackInterface') (Line: 859)
Drupal\Core\Render\Renderer->doCallback('#pre_render', 'Drupal\block\BlockViewBuilder::preRender', Array) (Line: 421)
Drupal\Core\Render\Renderer->doRender(Array) (Line: 493)
Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 240)
Drupal\Core\Render\Renderer->render(Array) (Line: 475)
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Twig\Template->displayWithErrorHandling(Array, Array) (Line: 367)
Twig\Template->display(Array) (Line: 379)
Twig\Template->render(Array) (Line: 38)
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twig_render_template('themes/custom/visionet/templates/layout/html.html.twig', Array) (Line: 348)
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Drupal\Core\StackMiddleware\Session->handle(Object, 1, 1) (Line: 48)
Drupal\Core\StackMiddleware\KernelPreHandle->handle(Object, 1, 1) (Line: 28)
Drupal\Core\StackMiddleware\ContentLength->handle(Object, 1, 1) (Line: 32)
Drupal\big_pipe\StackMiddleware\ContentLength->handle(Object, 1, 1) (Line: 191)
Drupal\page_cache\StackMiddleware\PageCache->fetch(Object, 1, 1) (Line: 128)
Drupal\page_cache\StackMiddleware\PageCache->lookup(Object, 1, 1) (Line: 82)
Drupal\page_cache\StackMiddleware\PageCache->handle(Object, 1, 1) (Line: 48)
Drupal\Core\StackMiddleware\ReverseProxyMiddleware->handle(Object, 1, 1) (Line: 51)
Drupal\Core\StackMiddleware\NegotiationMiddleware->handle(Object, 1, 1) (Line: 36)
Drupal\Core\StackMiddleware\AjaxPageState->handle(Object, 1, 1) (Line: 51)
Drupal\Core\StackMiddleware\StackedHttpKernel->handle(Object, 1, 1) (Line: 704)
Drupal\Core\DrupalKernel->handle(Object) (Line: 19)

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Drupal\dxpr_builder\Service\DxprBuilderService->loadCmsElement(Array, '', Array, Object) (Line: 1250)
Drupal\dxpr_builder\Service\DxprBuilderService->parseDocumentForCmsElements(Object, Array) (Line: 1085)
Drupal\dxpr_builder\Service\DxprBuilderService->parseForContent(Array, ) (Line: 333)
Drupal\dxpr_builder\Service\DxprBuilderService->updateHtml('<a data-cke-saved-href="/search" href="/search"></a><a class="az-button-content btn btn-primary btn-block" draggable="false" data-cke-saved-href="/contact-us" href="/contact-us" role="button">Let's Talk </a><ul class="language-switcher-language-url"><li><a draggable="false" data-cke-saved-href="/en-UKI" href="/en-UKI">United Kingdom</a></li><li><a draggable="false" data-cke-saved-href="/de" href="/de">DACH</a></li></ul>', ) (Line: 466)
Drupal\dxpr_builder\Plugin\Field\FieldFormatter\DxprBuilderFormatter->viewElements(Object, 'en') (Line: 91)
Drupal\Core\Field\FormatterBase->view(Object, 'en') (Line: 268)
Drupal\Core\Entity\Entity\EntityViewDisplay->buildMultiple(Array) (Line: 339)
Drupal\Core\Entity\EntityViewBuilder->buildComponents(Array, Array, Array, 'full') (Line: 281)
Drupal\Core\Entity\EntityViewBuilder->buildMultiple(Array) (Line: 36)
Drupal\block_content\BlockContentViewBuilder->viewMultiple(Array, 'full', NULL) (Line: 24)
Drupal\block_content\BlockContentViewBuilder->view(Object, 'full') (Line: 189)
Drupal\block_content\Plugin\Block\BlockContentBlock->build() (Line: 171)
Drupal\block\BlockViewBuilder::preRender(Array)
call_user_func_array('Drupal\block\BlockViewBuilder::preRender', Array) (Line: 111)
Drupal\Core\Render\Renderer->doTrustedCallback('Drupal\block\BlockViewBuilder::preRender', Array, 'Render #pre_render callbacks must be methods of a class that implements \Drupal\Core\Security\TrustedCallbackInterface or be an anonymous function. The callback was %s. See https://www.drupal.org/node/2966725', 'exception', 'Drupal\Core\Render\Element\RenderCallbackInterface') (Line: 859)
Drupal\Core\Render\Renderer->doCallback('#pre_render', 'Drupal\block\BlockViewBuilder::preRender', Array) (Line: 421)
Drupal\Core\Render\Renderer->doRender(Array) (Line: 493)
Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 240)
Drupal\Core\Render\Renderer->render(Array) (Line: 475)
Drupal\Core\Template\TwigExtension->escapeFilter(Object, Array, 'html', NULL, 1) (Line: 92)
__TwigTemplate_bd317ee531f8f4d48918a95a47930c87->doDisplay(Array, Array) (Line: 394)
Twig\Template->displayWithErrorHandling(Array, Array) (Line: 367)
Twig\Template->display(Array) (Line: 379)
Twig\Template->render(Array) (Line: 38)
Twig\TemplateWrapper->render(Array) (Line: 39)
twig_render_template('themes/custom/visionet/templates/page.html.twig', Array) (Line: 348)
Drupal\Core\Theme\ThemeManager->render('page', Array) (Line: 480)
Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 240)
Drupal\Core\Render\Renderer->render(Array) (Line: 475)
Drupal\Core\Template\TwigExtension->escapeFilter(Object, Array, 'html', NULL, 1) (Line: 124)
__TwigTemplate_14a01c6ebb3394160545ed3d8d84ecaf->doDisplay(Array, Array) (Line: 394)
Twig\Template->displayWithErrorHandling(Array, Array) (Line: 367)
Twig\Template->display(Array) (Line: 379)
Twig\Template->render(Array) (Line: 38)
Twig\TemplateWrapper->render(Array) (Line: 39)
twig_render_template('themes/custom/visionet/templates/layout/html.html.twig', Array) (Line: 348)
Drupal\Core\Theme\ThemeManager->render('html', Array) (Line: 480)
Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 240)
Drupal\Core\Render\Renderer->render(Array) (Line: 158)
Drupal\Core\Render\MainContent\HtmlRenderer->Drupal\Core\Render\MainContent\{closure}() (Line: 627)
Drupal\Core\Render\Renderer->executeInRenderContext(Object, Object) (Line: 153)
Drupal\Core\Render\MainContent\HtmlRenderer->renderResponse(Array, Object, Object) (Line: 90)
Drupal\Core\EventSubscriber\MainContentViewSubscriber->onViewRenderArray(Object, 'kernel.view', Object)
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Drupal\Component\EventDispatcher\ContainerAwareEventDispatcher->dispatch(Object, 'kernel.view') (Line: 186)
Symfony\Component\HttpKernel\HttpKernel->handleRaw(Object, 1) (Line: 76)
Symfony\Component\HttpKernel\HttpKernel->handle(Object, 1, 1) (Line: 58)
Drupal\Core\StackMiddleware\Session->handle(Object, 1, 1) (Line: 48)
Drupal\Core\StackMiddleware\KernelPreHandle->handle(Object, 1, 1) (Line: 28)
Drupal\Core\StackMiddleware\ContentLength->handle(Object, 1, 1) (Line: 32)
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Drupal\page_cache\StackMiddleware\PageCache->handle(Object, 1, 1) (Line: 48)
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Overview This case study details how Visionet enabled end-to-end omnichannel customer experience, improved customer loyalty, enhanced inventory visibility, seamless B2B connectivity, and robust business analytics for The Collected Group by combining the power of Microsoft Dynamics AX with its proprietary solutions and accelerators.

Challenges

The Collected Group is a designer, distributor, and retailer of women’s contemporary apparel operating across the US, Canada, and Europe.

To be consistent with its reputation, the client needed a digital retail platform with end-to-end connected processes, which their existing enterprise resource planning (ERP) and point-of-sale system weren’t accommodating.

Due to the lack of inventory visibility and the inability to sell across multiple channels through a unified and well-integrated platform, customer data was stored in different silos.

Lack of partner collaboration and robust business analytics for decision-making resulted in operational inefficiencies and limited to no capability of handling international business.

Solution

Visionet proposed replacing the client’s legacy retail operations platform with Microsoft Dynamics AX to enable optimized and connected operations and elevate their supply chain visibility.

Setting up loyalty programs with Dynamics AX helped the client boost customer retention, while Visionet’s intelligent fashion solution HauteLogic allowed for streamlined yet complete management of supply chain and customer engagement.

Partner collaboration was enhanced using Visionet’s proprietary digital connectivity platform PartnerLinQ, while an enterprise BI solution provided omnichannel analytics to enable centralized management and a consistent brand experience across all channels.

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Insights

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Industry

Apparel & Footwear

Topics

Digital Commerce

Estimated Time

1 min read

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