Transforming retail: How Visionet elevated the Collected Group’s omnichannel experience

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The client 

The Collected Group is a renowned designer, distributor, and retailer of women’s contemporary apparel, with operations spanning the US, Canada, and Europe. Known for its commitment to quality and style, the company needed a robust digital retail platform to maintain its reputation and streamline operations. 

Challenges  

The Collected Group faced significant operational hurdles, including disconnected ERP and point-of-sale systems that lacked end-to-end integration, limited inventory visibility due to siloed data, and ineffective partner collaboration impacting supply chain efficiency. Additionally, the absence of robust business analytics hindered decision-making, while their platform's inability to support international operations further restricted growth.

Solution  

Visionet transformed The Collected Group’s operations by replacing legacy systems with Microsoft Dynamics AX, creating a connected retail platform with enhanced inventory visibility and seamless omnichannel sales. Loyalty programs boosted customer retention, while the intelligent fashion solution HauteLogic streamlined supply chain and customer engagement. PartnerLinQ improved collaboration with business partners, and an enterprise BI solution delivered actionable omnichannel analytics for consistent brand experiences. These innovations enabled the company to achieve operational efficiency, stronger customer loyalty, improved decision-making, and scalability to support international growth.

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Estimated Time
1 min read