Integrated Evidence Planning reimagined: Orchestrating evidence with intelligent agents
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For years, Integrated Evidence Planning (IEP) has carried a paradox at its core. It is one of the most strategic levers in life sciences, yet the way it has been executed often feels operational, fragmented, and reactive. Teams build structured plans, populate spreadsheets, and align across functions with rigor and expertise. And yet, when a pivotal HTA decision challenges comparator choice, or when a payer questions endpoint relevance, the same thought resurfaces - we could have seen this coming.
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