Rockler joins Forces with Visionet to Revamp its Legacy ERP Infrastructure


Rockler joins Forces with Visionet to Revamp its Legacy ERP Infrastructure

Thursday, March 24, 2022 – Cranbury, NJ – Team Visionet announced its partnership today with leading woodworking & hardware retailer, Rockler. In this collaboration, Rockler will undergo a digital overhaul as Visionet revamps its legacy ERP infrastructure.

Rockler was in pursuit of seamless modernization of its store operations and customer experience. After rigorous vetting of multiple digital solutions & technology partners, the company eventually opted for Visionet. Some of the most compelling reasons for the choice was Visionet’s holistic approach towards integrated solutions coupled with their expertise in retail and also, Visionet had intellectual properties for some of Rockler’s business requirement gaps, analytics, and end-to-end integration capabilities.

During the course of several months, Visionet’s leaders were in constant communication with Rockler, sharing their extensive knowledge on the subject matter and conducting brainstorming sessions for successful solution implementation. The digital retail team, in particular, did an amazing job of explaining to Rockler regarding the opportunities and obstacles each strategy would present and recommended the best practices to overcome challenges.

The engagement will entail digital transformation & modernization of Rockler’s direct-to-consumer workloads. The scope of activities include:

  • Microsoft Dynamics 365 Commerce implementation for order management, call center, eCommerce channels, & retail POS.
  • Third-party integrations & data migrations.
  • EDI integrations using PartnerLinQ.
  • Curbside Pickup and Buy-Online-Pickup-in-Store (BOPIS) integration for Rockler’s omnichannel commerce initiatives.


“Team Visionet is working with Rockler in infusing our next generation of technology into our business in improving our overall customer experience. Rockler is leveraging Visionet’s expertise with this digital transformation to modernize our direct-to-consumer workloads by implementing Microsoft Dynamics 365 to enhance our order management system, retail POS, and eCommerce – creating a seamless experience across business operations, which ultimately translated into exceptional customer experience and increase ROI.” – Rockler Spokesperson

By leveraging the best technologies such as Microsoft Dynamics 365 and business solutions like PartnerLinQ, Visionet aims to help Rockler achieve business excellence and resilience.

About Visionet

Visionet Systems is a full-service technology consulting company that serves Fortune 2000 companies across the US. With over 25+ years of experience in digital transformation, we help our clients increase agility, reduce costs, tackle challenges to achieve the desired business objectives. To learn more visit

About Rockler

Rockler is a world-renowned woodworking & hardware brand. Since 1955, they have been making headlines in the industry and continue to grow under the leadership of Steven Singer. The Minnesota-based company has over 38 stores across the United States and also sells online via catalogs.