Client
The client is a major US retail player in the mattress and accessories business with more than 2, 400 stores spanning across 49 states. It has a strong reputation for delivering superior customer experiences.
Challenge
The client lacked a customer data platform and faced difficulties in interpreting customer behavior across various touch points. This resulted in manual, time-consuming tasks, and incomplete data, hindering the client’s ability to execute customer analytics use cases.
Solution
The client collaborated with Visionet to develop a robust customer 360 solution, utilizing Google Cloud technologies to unify customer data and create golden customer records. This facilitated the creation of a comprehensive 360° customer view to uncover deep customer insights.
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