Rockler Streamlines Operations, cuts Support Tickets by 68% with Visionet and Microsoft Dynamics 365 Commerce

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Rockler, a leading multi-channel retailer based in Medina, Minnesota, has been providing high-quality woodworking and hardware products since 1954. Their customers include hobbyists, DIY enthusiasts, and professional woodworkers. 


Rockler was grappling with an outdated ERP system that led to fragmented experiences and complex EDI requirements. This resulted in operational delays, increased labor expenses, and customer dissatisfaction. The company sought to modernize its in-store operations and improve customer journeys. 


Visionet implemented Microsoft Dynamics 365 Commerce, providing Rockler with a centralized management platform that ensures seamless customer experiences across all channels. Visionet's PartnerLinQ solution expedited EDI integration, streamlined omnichannel commerce, enhanced personalization, and automated inventory processes. This transformation resulted in a 68% reduction in technical support tickets, a 26% increase in store operations efficiency, faster order fulfillment, and improved overall customer experiences.  

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