Client
ICSC is the world’s largest retail real estate trade association, rebranded in 2021 as Innovating Commerce Serving Communities. The organization supports experiential marketplaces and fosters professional connections, transactions, and growth across the retail real estate industry.
Challenges
The 2020 pandemic disrupted ICSC’s event, finance, and sales operations, exposing inefficiencies in their fragmented legacy systems. Challenges included security risks, limited collaboration, and difficulty scaling to meet evolving industry needs. To stay competitive post-pandemic and adapt to e-commerce growth, ICSC required a modernized CRM and ERP system.
Solution
Visionet implemented a unified Microsoft Dynamics 365 solution, integrating Marketing, Sales, and Finance & Operations modules with Power Platform tools. This modernization automated event management, enabled faster attendee registration, streamlined sales processes, and enhanced financial operations with AI-driven insights. The result was a scalable, efficient, and future-ready platform that empowered ICSC to drive innovation and better serve its members.
Why download this case study?
- See how Visionet transformed ICSC’s operations with Dynamics 365.
- Learn about seamless automation for events, sales, and finance.
- Discover the benefits of AI-powered analytics and cloud scalability.
- Explore how modernized systems supported ICSC’s industry leadership and growth.