Case study: KUIU Delivers a Personalized eCommerce Experience

Warning: Undefined array key "type" in Drupal\dxpr_builder\Service\DxprBuilderService->loadCmsElement() (line 612 of modules/contrib/dxpr_builder/src/Service/DxprBuilderService.php).

Drupal\dxpr_builder\Service\DxprBuilderService->loadCmsElement(Array, '', Array, Object) (Line: 1250)
Drupal\dxpr_builder\Service\DxprBuilderService->parseDocumentForCmsElements(Object, Array) (Line: 1085)
Drupal\dxpr_builder\Service\DxprBuilderService->parseForContent(Array, ) (Line: 333)
Drupal\dxpr_builder\Service\DxprBuilderService->updateHtml('<a data-cke-saved-href="/search" href="/search"></a><a class="az-button-content btn btn-primary btn-block" draggable="false" data-cke-saved-href="/contact-us" href="/contact-us" role="button">Let's Talk </a><ul class="language-switcher-language-url"><li><a draggable="false" data-cke-saved-href="/en-UKI" href="/en-UKI">United Kingdom</a></li><li><a draggable="false" data-cke-saved-href="/de" href="/de">DACH</a></li></ul>', ) (Line: 466)
Drupal\dxpr_builder\Plugin\Field\FieldFormatter\DxprBuilderFormatter->viewElements(Object, 'en') (Line: 91)
Drupal\Core\Field\FormatterBase->view(Object, 'en') (Line: 268)
Drupal\Core\Entity\Entity\EntityViewDisplay->buildMultiple(Array) (Line: 339)
Drupal\Core\Entity\EntityViewBuilder->buildComponents(Array, Array, Array, 'full') (Line: 281)
Drupal\Core\Entity\EntityViewBuilder->buildMultiple(Array) (Line: 36)
Drupal\block_content\BlockContentViewBuilder->viewMultiple(Array, 'full', NULL) (Line: 24)
Drupal\block_content\BlockContentViewBuilder->view(Object, 'full') (Line: 189)
Drupal\block_content\Plugin\Block\BlockContentBlock->build() (Line: 171)
Drupal\block\BlockViewBuilder::preRender(Array)
call_user_func_array('Drupal\block\BlockViewBuilder::preRender', Array) (Line: 111)
Drupal\Core\Render\Renderer->doTrustedCallback('Drupal\block\BlockViewBuilder::preRender', Array, 'Render #pre_render callbacks must be methods of a class that implements \Drupal\Core\Security\TrustedCallbackInterface or be an anonymous function. The callback was %s. See https://www.drupal.org/node/2966725', 'exception', 'Drupal\Core\Render\Element\RenderCallbackInterface') (Line: 859)
Drupal\Core\Render\Renderer->doCallback('#pre_render', 'Drupal\block\BlockViewBuilder::preRender', Array) (Line: 421)
Drupal\Core\Render\Renderer->doRender(Array) (Line: 493)
Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 240)
Drupal\Core\Render\Renderer->render(Array) (Line: 475)
Drupal\Core\Template\TwigExtension->escapeFilter(Object, Array, 'html', NULL, 1) (Line: 92)
__TwigTemplate_bd317ee531f8f4d48918a95a47930c87->doDisplay(Array, Array) (Line: 394)
Twig\Template->displayWithErrorHandling(Array, Array) (Line: 367)
Twig\Template->display(Array) (Line: 379)
Twig\Template->render(Array) (Line: 38)
Twig\TemplateWrapper->render(Array) (Line: 39)
twig_render_template('themes/custom/visionet/templates/page.html.twig', Array) (Line: 348)
Drupal\Core\Theme\ThemeManager->render('page', Array) (Line: 480)
Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 240)
Drupal\Core\Render\Renderer->render(Array) (Line: 475)
Drupal\Core\Template\TwigExtension->escapeFilter(Object, Array, 'html', NULL, 1) (Line: 124)
__TwigTemplate_14a01c6ebb3394160545ed3d8d84ecaf->doDisplay(Array, Array) (Line: 394)
Twig\Template->displayWithErrorHandling(Array, Array) (Line: 367)
Twig\Template->display(Array) (Line: 379)
Twig\Template->render(Array) (Line: 38)
Twig\TemplateWrapper->render(Array) (Line: 39)
twig_render_template('themes/custom/visionet/templates/layout/html.html.twig', Array) (Line: 348)
Drupal\Core\Theme\ThemeManager->render('html', Array) (Line: 480)
Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 240)
Drupal\Core\Render\Renderer->render(Array) (Line: 158)
Drupal\Core\Render\MainContent\HtmlRenderer->Drupal\Core\Render\MainContent\{closure}() (Line: 627)
Drupal\Core\Render\Renderer->executeInRenderContext(Object, Object) (Line: 153)
Drupal\Core\Render\MainContent\HtmlRenderer->renderResponse(Array, Object, Object) (Line: 90)
Drupal\Core\EventSubscriber\MainContentViewSubscriber->onViewRenderArray(Object, 'kernel.view', Object)
call_user_func(Array, Object, 'kernel.view', Object) (Line: 111)
Drupal\Component\EventDispatcher\ContainerAwareEventDispatcher->dispatch(Object, 'kernel.view') (Line: 186)
Symfony\Component\HttpKernel\HttpKernel->handleRaw(Object, 1) (Line: 76)
Symfony\Component\HttpKernel\HttpKernel->handle(Object, 1, 1) (Line: 58)
Drupal\Core\StackMiddleware\Session->handle(Object, 1, 1) (Line: 48)
Drupal\Core\StackMiddleware\KernelPreHandle->handle(Object, 1, 1) (Line: 28)
Drupal\Core\StackMiddleware\ContentLength->handle(Object, 1, 1) (Line: 32)
Drupal\big_pipe\StackMiddleware\ContentLength->handle(Object, 1, 1) (Line: 191)
Drupal\page_cache\StackMiddleware\PageCache->fetch(Object, 1, 1) (Line: 128)
Drupal\page_cache\StackMiddleware\PageCache->lookup(Object, 1, 1) (Line: 82)
Drupal\page_cache\StackMiddleware\PageCache->handle(Object, 1, 1) (Line: 48)
Drupal\Core\StackMiddleware\ReverseProxyMiddleware->handle(Object, 1, 1) (Line: 51)
Drupal\Core\StackMiddleware\NegotiationMiddleware->handle(Object, 1, 1) (Line: 36)
Drupal\Core\StackMiddleware\AjaxPageState->handle(Object, 1, 1) (Line: 51)
Drupal\Core\StackMiddleware\StackedHttpKernel->handle(Object, 1, 1) (Line: 704)
Drupal\Core\DrupalKernel->handle(Object) (Line: 19)

Warning: Undefined array key "type" in Drupal\dxpr_builder\Service\DxprBuilderService->loadCmsElement() (line 617 of modules/contrib/dxpr_builder/src/Service/DxprBuilderService.php).

Drupal\dxpr_builder\Service\DxprBuilderService->loadCmsElement(Array, '', Array, Object) (Line: 1250)
Drupal\dxpr_builder\Service\DxprBuilderService->parseDocumentForCmsElements(Object, Array) (Line: 1085)
Drupal\dxpr_builder\Service\DxprBuilderService->parseForContent(Array, ) (Line: 333)
Drupal\dxpr_builder\Service\DxprBuilderService->updateHtml('<a data-cke-saved-href="/search" href="/search"></a><a class="az-button-content btn btn-primary btn-block" draggable="false" data-cke-saved-href="/contact-us" href="/contact-us" role="button">Let's Talk </a><ul class="language-switcher-language-url"><li><a draggable="false" data-cke-saved-href="/en-UKI" href="/en-UKI">United Kingdom</a></li><li><a draggable="false" data-cke-saved-href="/de" href="/de">DACH</a></li></ul>', ) (Line: 466)
Drupal\dxpr_builder\Plugin\Field\FieldFormatter\DxprBuilderFormatter->viewElements(Object, 'en') (Line: 91)
Drupal\Core\Field\FormatterBase->view(Object, 'en') (Line: 268)
Drupal\Core\Entity\Entity\EntityViewDisplay->buildMultiple(Array) (Line: 339)
Drupal\Core\Entity\EntityViewBuilder->buildComponents(Array, Array, Array, 'full') (Line: 281)
Drupal\Core\Entity\EntityViewBuilder->buildMultiple(Array) (Line: 36)
Drupal\block_content\BlockContentViewBuilder->viewMultiple(Array, 'full', NULL) (Line: 24)
Drupal\block_content\BlockContentViewBuilder->view(Object, 'full') (Line: 189)
Drupal\block_content\Plugin\Block\BlockContentBlock->build() (Line: 171)
Drupal\block\BlockViewBuilder::preRender(Array)
call_user_func_array('Drupal\block\BlockViewBuilder::preRender', Array) (Line: 111)
Drupal\Core\Render\Renderer->doTrustedCallback('Drupal\block\BlockViewBuilder::preRender', Array, 'Render #pre_render callbacks must be methods of a class that implements \Drupal\Core\Security\TrustedCallbackInterface or be an anonymous function. The callback was %s. See https://www.drupal.org/node/2966725', 'exception', 'Drupal\Core\Render\Element\RenderCallbackInterface') (Line: 859)
Drupal\Core\Render\Renderer->doCallback('#pre_render', 'Drupal\block\BlockViewBuilder::preRender', Array) (Line: 421)
Drupal\Core\Render\Renderer->doRender(Array) (Line: 493)
Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 240)
Drupal\Core\Render\Renderer->render(Array) (Line: 475)
Drupal\Core\Template\TwigExtension->escapeFilter(Object, Array, 'html', NULL, 1) (Line: 92)
__TwigTemplate_bd317ee531f8f4d48918a95a47930c87->doDisplay(Array, Array) (Line: 394)
Twig\Template->displayWithErrorHandling(Array, Array) (Line: 367)
Twig\Template->display(Array) (Line: 379)
Twig\Template->render(Array) (Line: 38)
Twig\TemplateWrapper->render(Array) (Line: 39)
twig_render_template('themes/custom/visionet/templates/page.html.twig', Array) (Line: 348)
Drupal\Core\Theme\ThemeManager->render('page', Array) (Line: 480)
Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 240)
Drupal\Core\Render\Renderer->render(Array) (Line: 475)
Drupal\Core\Template\TwigExtension->escapeFilter(Object, Array, 'html', NULL, 1) (Line: 124)
__TwigTemplate_14a01c6ebb3394160545ed3d8d84ecaf->doDisplay(Array, Array) (Line: 394)
Twig\Template->displayWithErrorHandling(Array, Array) (Line: 367)
Twig\Template->display(Array) (Line: 379)
Twig\Template->render(Array) (Line: 38)
Twig\TemplateWrapper->render(Array) (Line: 39)
twig_render_template('themes/custom/visionet/templates/layout/html.html.twig', Array) (Line: 348)
Drupal\Core\Theme\ThemeManager->render('html', Array) (Line: 480)
Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 240)
Drupal\Core\Render\Renderer->render(Array) (Line: 158)
Drupal\Core\Render\MainContent\HtmlRenderer->Drupal\Core\Render\MainContent\{closure}() (Line: 627)
Drupal\Core\Render\Renderer->executeInRenderContext(Object, Object) (Line: 153)
Drupal\Core\Render\MainContent\HtmlRenderer->renderResponse(Array, Object, Object) (Line: 90)
Drupal\Core\EventSubscriber\MainContentViewSubscriber->onViewRenderArray(Object, 'kernel.view', Object)
call_user_func(Array, Object, 'kernel.view', Object) (Line: 111)
Drupal\Component\EventDispatcher\ContainerAwareEventDispatcher->dispatch(Object, 'kernel.view') (Line: 186)
Symfony\Component\HttpKernel\HttpKernel->handleRaw(Object, 1) (Line: 76)
Symfony\Component\HttpKernel\HttpKernel->handle(Object, 1, 1) (Line: 58)
Drupal\Core\StackMiddleware\Session->handle(Object, 1, 1) (Line: 48)
Drupal\Core\StackMiddleware\KernelPreHandle->handle(Object, 1, 1) (Line: 28)
Drupal\Core\StackMiddleware\ContentLength->handle(Object, 1, 1) (Line: 32)
Drupal\big_pipe\StackMiddleware\ContentLength->handle(Object, 1, 1) (Line: 191)
Drupal\page_cache\StackMiddleware\PageCache->fetch(Object, 1, 1) (Line: 128)
Drupal\page_cache\StackMiddleware\PageCache->lookup(Object, 1, 1) (Line: 82)
Drupal\page_cache\StackMiddleware\PageCache->handle(Object, 1, 1) (Line: 48)
Drupal\Core\StackMiddleware\ReverseProxyMiddleware->handle(Object, 1, 1) (Line: 51)
Drupal\Core\StackMiddleware\NegotiationMiddleware->handle(Object, 1, 1) (Line: 36)
Drupal\Core\StackMiddleware\AjaxPageState->handle(Object, 1, 1) (Line: 51)
Drupal\Core\StackMiddleware\StackedHttpKernel->handle(Object, 1, 1) (Line: 704)
Drupal\Core\DrupalKernel->handle(Object) (Line: 19)

Download Form

Featured Image

Visionet hat die E-Commerce-Abläufe von KUIU mit einer umfassenden Lösung optimiert, die unter anderem Produktkatalog-Management, Merchandising, Marketing, Bestandsmanagement, Auftragsmanagement und das Nutzererlebnis beinhaltete. Die Lösung umfasste auch Berichterstattungs- und Analysekapazitäten.

Challenges

KUIU is a specialty manufacturer dedicated to providing mountain hunters the most advanced clothing and equipment at unbelievable prices. The uncompromising quality of their products led to an explosion in demand that their existing eCommerce infrastructure wasn’t prepared for. KUIU needed a scalable solution that offered a highly personal shopping experience and helped customers explore KUIU’s product line more easily.

Solution

After a thorough analysis of KUIU’s long-term requirements, Visionet implemented a complete eCommerce solution that simplified the management of their product catalog, merchandising, marketing, promotions, inventory, orders, back orders, and user experience. Visionet facilitated better data-driven decisions by implementing detailed reporting and analytics.

Visionet has continued to support KUIU by optimizing their website with improved tools that provide a highly relevant and personalized customer experience.

Insights Categories

Case Studies

Industry

Others

Estimated Time

1 min read

Speak to a Visionet Expert

Discover how Visionet can help you produce tangible business results using digital technology

Challenges

Solution

Speak to a Visionet Expert

Services

Products

Quick Links

Contact

Transformation der E-Commerce-Abläufe von KUIU

Fehlermeldung

Challenges

Solution

Speak to a Visionet Expert

Services

Products

Quick Links

Contact