Overview Visionet designed a solution that helped Mattress Firm simplify product information management. We deployed a high-performance enterprise BI solution that provided detailed reports across business functions.
The ripple effects of the COVID-19 pandemic have been felt across the globe and the retail industry is no exception. Widespread fear with regard to financial stability has affected consumer behavior in the short and long run. While some consumers have adopted the new normal categorized by online payments, and curbside pickups, others have bounced back to how things were before Covid.
While operating in the retail industry, we all know the rising shift following tech advancements and mass customization. Changes in customer purchase behaviors are inducing omnichannel operations among retailers.
eCommerce domains are also facing complications that are evident in slow growth rates in regular stores and the decline in web engagement and conversion rates.
These concerning factors brought a critical question into light that needs to be addressed:
The COVID-19 pandemic hampered business operations of almost industries and the restaurant business was no exception. While some restaurants shifted to the digital world to combat the business restrictions, others had to limit operations and cut down costs to cater to the new sales numbers.
To adjust to the new normal, many restaurants started investing in mobile ordering solutions. However, this digital transformation was met with many challenges, including:
While many businesses have used live-video streaming to engage customers or create awareness about the brand/product, they haven’t been able to boost sales significantly. However, things are beginning to change as innovative eCommerce companies are leveraging live stream eCommerce to generate sizeable revenue.
Data-driven email marketing campaigns have redefined the way organizations engage with potential and existing customers. Email marketing not only costs less as compared to other contemporary tools but is also more effective and has a wider reach. However, organizations now have large volumes of data at their disposal which they can leverage to drive data-backed marketing campaigns.
Download the white paper to find out how our experts analyzed the impact of data-driven email marketing and how it affects customers’ purchase behavior.
The COVID-19 pandemic created unprecedented challenges for retailers and manufacturers, while also causing unexpected changes in customer behavior. Customers are now more conscious about their purchases and conduct detailed research before making a decision especially when it comes to high-value items. Since the onset of the pandemic, customers’ purchase channel preferences have evolved.
The term live commerce was first coined in 2016 when the Chinese retail giant, Alibaba, hosted a historic first livestream to sell products online. This relatively unique approach opened different avenues for consumer value, quick conversions, and delivering brand-owned experiences, redefining the eCommerce landscape altogether.
According to Gartner, companies with a sound digital commerce approach generate more sales (as much as 30% more) than the ones relying on traditional strategies.
Digital Commerce enables you to improve customer experience, gain business efficiency, increase sales, and optimize costs.
Download this white paper to learn:
We know you want to acquire new customers. But what is better than acquiring a new customer? The answer is simple: it is retaining an existing customer for the long run.