6 Ways to Improve Website Speed And Stop Customers From Leaving Your Site

Written by  AJ Leale, Sr. Director eCommerce 
Time is money and if your eCommerce site is not saving time for consumers or, worse yet, if it’s costing them time as they wait for the page to refresh, they will most likely move on to your competitor. This means your brand has lost a customer — and for reasons that you can easily avoid..
However fantastic your site may be, if it’s not opening fast enough, it won’t generate sales for your business.
Here are six ways to improve website speed and stop customers from leaving your site.

Achieving eCommerce Greatness

While shopping for a shirt online, I had a surprisingly poor experience with an apparel brand that I’m particularly fond of. Rather than naming names, let’s call them Sean’s Shirts. Sean’s website makes some rookie mistakes in data management and user experience (UX) that undoubtedly cost their eCommerce channel several thousands of dollars in business every day.

Importance of Content-Driven eCommerce – 5 Key Benefits

Written by  Jocelyn Lin, Creative Director & AJ Leale, Sr. Director eCommerce 
Consumers around the world use the internet to search for, compare, and learn about products before making a purchase decision.  Seldom do consumers go to one site and immediately buy what they’re looking for. 
Unless they have strong brand loyalty or trust a certain site for its products and pricing (the Amazon Effect), they comparison shop.

Best Practices for eCommerce Checkout That Are Guaranteed To Help Boost Sales and Increase Conversions

Written by  AJ Leale, Sr. Director eCommerce 
Conversion is one of the most important metrics you’ll need to keep an eye on as you plan on building your business and increasing revenue. 
However, conversion doesn’t just happen. It requires certain optimization and continuous monitoring. 
Here are the best practices for eCommerce checkout that are guaranteed to increase conversions and boost sales. 

1. One-Page Optimized Checkout

Offer a one-page checkout to streamline and speed up your order process.

4 Ways To Increase Customer Trust In Your Brand

Written by  AJ Leale, Sr. Director eCommerce 
You go online to hunt for a new camera. You’ve narrowed your final choice to two. Both appear to be equally good but they are on different websites. One website shows that the camera’s score is 4.5 out of 5 according to its customers. However, the other website has no reviews at all. It’s highly likely that you’ll be inclined to go with the first choice as the second one remains a complete mystery.

Build a Sophisticated App in a Few Hours Without Coding

Automation is all around us, not because humans are getting lazy, but because it helps boost operational efficiency and enhance productivity. Automating manual tasks enables your team to focus on core business functions without shifting their attention to something that a machine can do on your behalf. One form of optimizing a business process is creating an app for it to reduce manual effort.

Top Omnichannel Trends for Winning Customers Over

Written by  AJ Leale, Sr. Director eCommerce 
Customers’ online habits and behaviors are constantly changing. To survive in today’s competitive market, retailers need a holistic omnichannel experience as customers are increasingly unwilling to settle for less than they expect. 
Here are five omnichannel trends for winning customers over in 2019.