Written by AJ Leale, Sr. Director eCommerce
As holiday eCommerce sales reach new heights every year, be sure to take a slice of that huge
pie for yourself!
Using your Social Media profiles yields amazing results and increases the sales like never before, but only if you do it right. Keep reading for easy instructions you can implement this very hour.
Finding ways to increase conversion rates remains the largest daily task of people in the eCommerce sphere.
Market research, targeting the right sort of crowd, creating an attractive offer that stands out – a ton of work has to be done.
In addition to that, developers need to create a store that works flawlessly at any time of the day, in good and bad conditions. More and more of them have turned to creating Magento stores – which proved to be an ideal solution for forward-thinking eCommerce businesses.
Written by AJ Leale, Sr. Director eCommerce
Most retailers are focused on improving their cart abandonment rate. And rightly so. With the cart abandonment rate at about 75 percent, it is important for retailers to minimize this problem.
If your brand suffers from this exact problem, there is something in your checkout process that causes ready-to-buy customers to leave without finalizing the purchase.
In this post, we’ll examine the best practices for improving the guest checkout process while minimizing the risk of losing customers.
Written by AJ Leale, Sr. Director eCommerce
An eCommerce study done by the NN Group found that 20% of purchase failures are potentially a result of missing or confusing product information.
Since more and more Internet users are turning to mobile phones to browse and shop, the need for speed (no pun intended) increases greatly.
Written by Priscilla Cornwell, SEO Manager & AJ Leale, Sr. Director eCommerce
If SEO is among your top priorities and you religiously maintain your website, congratulations — a great deal of work is already done!
Nevertheless, holiday eCommerce goes through noticeable changes during these times of the year. Different marketing tactics affect the way you should optimize the website, so let’s go step by step and see what needs to be tweaked in order to attract holiday shoppers like bees to honey!
Written by Jocelyn Lin, Creative Director & AJ Leale, Sr. Director eCommerce
The global eCommerce revenue growth came near $3 trillion in 2018 and continued to grow steadily in 2019 – but not for everyone!
Sometimes, there isn’t much of a difference between a success story and a fail; the Devil is in the details, and some of those could be found on your product page. Go through our Product page design checklist and make sure you’re doing everything you can to provide a spotless user experience!
Written by Jocelyn Lin, Creative Director & AJ Leale, Sr. Director eCommerce
Driving visitors to your site is no easy task — but converting them is even more difficult. Great call to action buttons can help manage visitors’ attention and get them to act. Not using these buttons is a missed opportunity because for most marketing teams, doubling the conversion rate is somewhat more realistic than doubling the site’s search engine traffic.
Here are five suggestions for crafting engaging eCommerce calls to action.
Written by AJ Leale, Sr. Director eCommerce
Cart abandonment is one of the most critical problems that online retailers face. Although it’s impossible to mitigate against entirely, there are ways to help you reduce it. In this post, we’ll present seven quick wins for reducing cart abandonment rate on your eCommerce site.
Successful businesses invest considerable time and resources in determining what their competitors are up to. What are they selling? What strategies and tactics have they implemented? What’s trending? Organizations need data and business intelligence to answer these important questions.
Robotic Process Automation (RPA) is a relatively new tool that offers a more efficient and cost-effective way to gather business intelligence than traditional market research techniques. Let’s take a look at its practical implications.