Written by Priscilla Cornwell, SEO & Analytics Manager and AJ Leale, Sr. Director eCommerce
The world of eCommerce is always changing, but with the appearance of COVID-19 it is changing and becoming impossible to predict what will happen next. The economy took a major hit to retail with no end in sight. Businesses across the country are facing uncertainty like no other time in history.
Provided by Visionet Digital, written by AJ Leale, Sr. Director eCommerce Consulting
During this uncertain time with the COVID-19 pandemic, many businesses are closed, and some are even closed for good. Retailers have a challenging path forward to navigate through to the other end. This article will suggest some options based on past events and current information seen from many retailers today.
Customers that spend more also use more channels to shop. “Omnichannel” shoppers effortlessly switch from browsing your product catalog on a laptop to completing their purchase using a smartphone, and then to sharing their experience via social media.
Here we have a thorough list of our resources to help you fix, improve, and fill in all the gaps in your tech setup:
Written by AJ Leale, Sr. Director eCommerce
A hectic holiday season leaves many marketers frustrated and exhausted, even before the sales start. Black Friday heavily impacts sales associates in physical stores, but as more and more shopping takes place online, eCommerce faces similar issues as well.
Written by AJ Leale, Sr. Director eCommerce
Black Friday sales found you unprepared, websites crashed, customers were fuming, and you failed to secure the revenue you aimed for.
Story of your life? It happens to the best — but not twice in a row!
In this article, we provide you with a step-by-step gameplan, a calendar of activities, and tips to help you ace the next holiday season.
In a dynamic industry like eCommerce, it is critical to constantly look for ways to innovate faster, provide seamless customer experience, be more cost-effective, and to predict customers’ needs. Integrations between different systems (between ERP and eCommerce, for example) often present challenges in achieving such agility and it is hard to obtain 360-degree customer focus.
Microsoft is evolving Dynamics 365 Retail platform to include native and fully integrated e-Commerce channel. It would enable retailers to achieve:
eCommerce is still in the growth phase of its lifecycle. At a minimum, businesses must keep up with rapidly evolving trends in digital commerce technology and offer the latest features to their customers to remain relevant. Ideally, they should introduce unique capabilities on their online store to differentiate themselves from their competition.
Written by AJ Leale, Sr. Director eCommerce
Holidays are a time for everyone to eat, drink, be merry, and relax — everyone except for marketers and eCommerce retailers, that is!
The rush to keep conversions high in Q4 starts to hit earlier and earlier every year, and it is crucial to have a rock-solid plan that won’t fail you.
Learn how to outrun the competition with the help of timely, comprehensive holiday eCommerce campaigns and preparations.
Written by AJ Leale, Sr. Director eCommerce
With the holidays approaching at avalanche speed, it’s time to amp up your eCommerce websites and selling strategies to take advantage of all that natural momentum.
Almost every retailer out there plans to slash prices when the time comes, and growing competition makes it necessary to develop a good holiday deal strategy.
Here we’ll provide you with the various types of deals you can use to attract holiday shoppers, along with tips on using them wisely!