Digital Marketing And Branding Services

Submitted by bilal.nazeer on

As companies across the world continue to grapple with the ever-changing global business environment and the challenges of digital transformation to gain a competitive edge, the role of Digital Marketing and Branding has become more vital than ever. Businesses are now facing increased competition and one of the major things contributing to this competition is the ever changing consumer behavior.

 

The online realm has gotten extremely competitive and now businesses are investing towards building brands and maintaining online presence.

 

Are Repeat Customers Truly More Beneficial for Your Business?

Submitted by avis.oommen on

The quality of a business’s customers determines everything from its valuation to its longevity. CMOs and marketing experts can’t stress this enough. In recent times, we have started seeing a shift from standard revenue metrics to customer-centric metrics to evaluate companies. Customer metrics can be broken down into three broad categories: acquisition, retention, and quality (which is AOV for a customer along with several average customer orders or average customer revenue).

The Collected Group Achieves Omnichannel Excellence

Submitted by khurram.mukhtar on

Overview This case study details how Visionet enabled end-to-end omnichannel customer experience, improved customer loyalty, enhanced inventory visibility, seamless B2B connectivity, and robust business analytics for The Collected Group by combining the power of Microsoft Dynamics AX with its proprietary solutions and accelerators.

Challenges

The Collected Group is a designer, distributor, and retailer of women’s contemporary apparel operating across the US, Canada, and Europe.

Navigating the Future of Retail with AI-Powered Cognitive Services

Submitted by talha.butt on

The ripple effects of the COVID-19 pandemic have been felt across the globe and the retail industry is no exception. Widespread fear with regard to financial stability has affected consumer behavior in the short and long run. While some consumers have adopted the new normal categorized by online payments, and curbside pickups, others have bounced back to how things were before Covid.

 

Design your Menu for Success with Visionet’s Restaurant Accelerator

Submitted by bilal.nazeer on

The COVID-19 pandemic hampered business operations of almost industries and the restaurant business was no exception. While some restaurants shifted to the digital world to combat the business restrictions, others had to limit operations and cut down costs to cater to the new sales numbers.

To adjust to the new normal, many restaurants started investing in mobile ordering solutions. However, this digital transformation was met with many challenges, including:

Are You Ready to Leverage the Power of Visionet’s Live Commerce?

Submitted by talha.butt on

​While many businesses have used live-video streaming to engage customers or create awareness about the brand/product, they haven’t been able to boost sales significantly. However, things are beginning to change as innovative eCommerce companies are leveraging live stream eCommerce to generate sizeable revenue.

Impact of the Pandemic on Customer Behavior

Submitted by talha.butt on

​The COVID-19 pandemic created unprecedented challenges for retailers and manufacturers, while also causing unexpected changes in customer behavior. Customers are now more conscious about their purchases and conduct detailed research before making a decision especially when it comes to high-value items. Since the onset of the pandemic, customers’ purchase channel preferences have evolved.

Embracing the Next Wave of Retail Revolution with Live Commerce

Submitted by talha.butt on

The term live commerce was first coined in 2016 when the Chinese retail giant, Alibaba, hosted a historic first livestream to sell products online. This relatively unique approach opened different avenues for consumer value, quick conversions, and delivering brand-owned experiences, redefining the eCommerce landscape altogether.

Composable Commerce Blueprint

According to Gartner on choosing the right digital commerce architecture, “Organizations are looking to keep up with growing business demands to extend across different channels and adopt new business models. This leads to disruption of their costs, existing technology landscape, and operational processes — and increases in technical debt”

Embracing next-generation retail with Direct-to-consumer eCommerce

Submitted by talha.butt on

Retail has undergone a significant transformation with businesses putting customers at the epicenter of the shopping experience. For a long time, businesses in this space relied on the winning formula of speed, convenience, relevancy, and product availability. However, to keep up with the rapid pace of change over the last year, companies that relied on traditional sales channels had to deal with a host of new challenges and restricted opportunities, pushing many of them towards direct-to-consumer eCommerce.

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